MARKETING MANAGEMENT (13TH EDITION) (MARKETING MANAGEMENT)

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Bookpedia.Net Book Store's features some of the best hardcover and paperback titles of the year, with spotlights on specific topics, picks from our book buyers and booksellers, and bestsellers in our store -- all discounted

Marketing Management (13th Edition) (Marketing Management)

by Philip Kotler

List Price: $176.00
Price: $129.66

Editorial Reviews

Product Description

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Marketing Management (13th Edition) (Marketing Management)

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ASIN » asin=0.0617250000000000 | menu=0.0161020755767822 | bestsellers=7.0349230000000000 | bestsellers2=0.0921350000000000 | bestsellers3=0.0844510000000000

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